What Your Website Needs to Improve Interaction to Next Paint (INP) Scores in 2023 and 2024

May 30, 2023 9:34 PM

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What is Interaction to Next Paint?

We’ve already talked about how Google Lighthouse / Core Web Vitals scores can either jeopardize or help your websites’ SEO progress. Google recently announced that one of the Core Web Vitals, First Input Delay (FID) will be replaced with Interaction to Next Paint (INP).

We’ve all interacted with less-than-stellar websites in the past, where after clicking on an item we wait what feels like an eternety (a few seconds is an eternety in user experience), and feeling like nothing is happening until suddenly the view changes to let us know it received our input. This sort of interaction is what INP is measuring.

INP referes to the longest delay for any real-world interaction on your webpage to an actual visual change in the viewport, especially for the mobile view, which Google is now prioritizing in its website metrics.

What You Need To Change on Your Website

If your website is already super snappy and all user interactions work well then congrats, there’s nothing you need to do besides run a quick Lighthouse report to see your current INP score.

However, if your website has some usability quirks (weird menu delays, slow rendering, unoptimized animations), then you have some work to do. Feel free to drop us a line and we would be happy to help you audit your current website and see what changes might be needed to keep your users (and Google) happy with your site.